The Partnership
Cruise became the first-ever jersey patch sponsor for the San Francisco Giants—but our commitment to the team and the city went way beyond thread on a sleeve.
The patch
There are a lot of *feelings* about sponsors in sports. We set out to design something that fans wouldn’t hate, and might just even love.
The CONTENT
We teamed up with Joc and Champ Pederson, Alyssa Nakken, and Amy G to create cross-channel content that celebrated the partnership, our service, and the city of San Francisco. We even made Cruise Hot Wheels to hand out at games, and our patch lives forever on collectible baseball cards.
