In the wake of the Marie Kondo craze, thrift retailer Savers (aka Value Village and Village des Valeurs) wanted to make a splash during spring cleaning season. We launched a new kind of decluttering movement in partnership with HGTV star, Orlando Soria. Positioned as the cooler alternative to Marie Kondo, Neat-ish is all about challenging the status quo and celebrating what works for you—and the planet.
Our integrated campaign increased donations and was featured across broadcast and online media.
