Savers + Value Village: Thriftie Awards
In honor of National Thrift Shop Day on August 17, the Savers family of brands (which includes Savers, Value Village and Village des Valeurs) wanted shoppers to rally around all things secondhand. We knew our shoppers were passionate about thrift, but we wanted to inspire a different, more positive association with thrifting. So, to celebrate this enormous brand moment, we decided to do something… tiny.
Our Thrifties campaign won a Gold Distinction in Fashion at the 2020 Shorty Awards.
